Herald Holiday Fair – Market by Urbanspace
In front of Macy's Herald Square, the 34th Street Partnership's open-air holiday market operated by Urbanspace (formerly Macy's Holiday Square): gift, maker and food booths (S'mores N'more) from December 2, with a double-decker carousel, a snow slide and a warm-cocktail bar in Greeley Square from November 12.
- Dates
- 2 Dec 2026 – 3 Jan 2027
- Hours
- Market daily 11am–9pm (from Dec 2); attractions in Greeley Square daily 10am–10pm (from Nov 12)
- Address
- Herald Square (Broadway between 34th and 36th Streets) & Greeley Square, Broadway between 34th and 36th Streets, New York, NY 10001
- Entry
- Free entry (rides and attractions tap-to-pay)
Same event as "Macy's Holiday Square by Urbanspace" (Time Out, Oct 30, 2026: main market Dec 3, 2026 – Jan 2, 2027, Mon–Sat 11am–8pm, Sun 11am–7pm; attractions from Nov 12): one-day gap on the opening and different hours depending on the source. In 2025 the market also had an early phase on Broadway between 35th and 36th from Nov 8; not confirmed for 2026. ZIP 10001 inferred.